{"product_id":"pure-steed-indiglo-brightening-shampoo","title":"Pure Steed Indiglo Brightening Shampoo","description":"\u003cp\u003e\u003cstrong\u003eNEW...\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eIndiGLO\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eBrightening Shampoo\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis the ultimate solution for horse owners looking for a superior solution to brighten and whiten their horses' coats, manes and tails. This revolutionary purple shampoo not only brightens white, grey and light-coloured coats, but also works on all coat colours achieving a radiant shine and effervescent colour.\u003c\/p\u003e\u003cp\u003eWhat sets\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eIndiGLO\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eapart is its unique formulation featuring\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.puresteed.com.au\/pages\/biomeaid-eq\"\u003eBiomeAID EQ®\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003e- a groundbreaking tri-biotic blend that helps maintain the natural balance of your horse's skin microbiome. While traditional shampoos may strip the skin or disrupt its natural protective barrier,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eIndiGLO\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eensures that the cleansing process is gentle, leaving the skin healthy and nourished, and brilliant in colour.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIndiGLO\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis designed to eliminate dirt, debris, and excess oils, thanks to its bio-surfactants, lipases, and antimicrobial peptides. These actives work harmoniously to cleanse the coat without compromising skin health. The result? A beautifully brighter coat that stays luminous and white for far longer than conventional purple shampoos.\u003c\/p\u003e\u003cp\u003ePerfect for horses with stained, brassy, or yellowed hair,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eIndiGLO\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003egives a lasting brightening effect - without the harsh chemicals that can be damaging to sensitive skin.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIndiGLO Brightening Shampoo\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis more than just a grooming product—it's a skincare solution that provides both aesthetic and therapeutic benefits for your horse's coat and skin.\u003c\/p\u003e","brand":"Dapple EQ","offers":[{"title":"Default Title","offer_id":50638232256804,"sku":null,"price":54.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/0963\/7457\/files\/3_4016fb5b-59d3-4b2e-abc6-e7620df80b84.webp?v=1747207792","url":"https:\/\/checkout.theequestrian.com.au\/products\/pure-steed-indiglo-brightening-shampoo","provider":"The Equestrian","version":"1.0","type":"link"}